Marketing strategy follows your detailed research. You will now have all you need to know to build the strategy supporting your business objectives. A good strategy will:
- Be created from thorough research of your customers and markets; not based on assumption.
- Display the core values of your business.
- Work towards achieving your overarching business objectives.
Learn how to create your strategy and build successful marketing campaigns below.
Michal Porter is the founder of modern strategy and one of the world’s influencial thinkers on management and competitive. He said about strategy:
“Strategy 101 is about choices: You can’t be all things to all people.”
We think he nailed it with this. To have a strategy is to understand you goals, objectives and core values and ensure your strategy strives to achieve them. To learn more about why it is so import read in Chris’ blog here.
*Learn more about him here, currently residing as a Professor at Harvard Business School!