We believe in the importance of research. Summarised perfectly by Rudyard Kipling*…
I keep six honest serving-men
(They taught me all I knew)
Their names are What and Why and When
And How and Where and Who.“
Research is getting the answers to these in order to formulate the right strategy. Read more in Chris’s blog here.
*Journalist, Poet and Author of the Jungle Book, The Man Who would be King and many more